My Story

 A little bit about me. When I first moved to Santa Monica, eleven years ago, I was going through a difficult time in my personal life. With nothing to lose and a burning desire for a fresh start, I packed my bags for sunny Santa Monica. At the time, all I knew was that I wanted to take this opportunity to focus on myself and dedicate love to my rapidly growing clientele.

What I didn’t know is that this beach community would expand my world more than I could have ever imagined. Santa Monica was the first place where I felt welcome, accepted and honored. It was here where I found myself, both spiritually and otherwise (no doubt the sunshine had something to do with it!). As I began healing from my tumultuous past, it led me to this beautiful community of conscious people who are friends first and clients second.

Eleven years later, in retrospect, I can see that while building a business I was also building a community — and that much hasn’t changed. Most people only see their hairstylist every few months, or whenever they need a touch-up. My clients and I run into each other all the time. Sometimes it’s planned — like when we meet up for weekend beach volleyball matches and other times it’s coincidental — like when I bike to Misfit for a drink, Primo Passo for coffee or Bodega for a glass of wine.

We are all looking to find real relationships where we connect deeply and and feel seen. As a hairstylist, that is a catalyst for community, I want my studio to be a place where everyone feels welcome and accepted. It’s an intimate and private space, but I want it to feel smaller than it does — that’s why so many clients bring a bottle of wine when they come at night, why they visit for a trim, but end up staying longer just to chat in the relaxing space.

From mine to yours,


Ready for Life-style Friendly Hair?

Get that life-style friendly hairstyle the locals are talking about. Make a reservation with Jonathan today!

Make a Reservation